Why Billboards?
Why Choose Billboard Advertising
America is a culture that constantly moves, and most Americans spend more time out in the world than they do in their homes. This makes outdoor advertising inherently more effective than it once was. Billboards do not discriminate and cannot be turned off, so everyone who drives within visibility will clearly see it. Billboard also do not have run times like TV commercials, and their impact is felt 24 hours a day 7 days a week. It’s a great way to advertise for any business, and let’s now discuss the most effective reasons to choose Billboard advertising.
24/7 Advertising
Billboards are physical structures that remain powered on all day everyday of the year. Your message and impact can be delivered and felt 24 hours a day, 7 days a week.
Everyone Drives
Every household in America has at least one driver or traveler. A daily commute counts as travelling, so picture your brand broadcasted to every driver within the visible area of the billboard. You really can’t escape it, so its reach is very far.
Cost Effective and High Return on Investment (ROI)
The average cost for 1000 views of your billboard is about one dollar. No other form of media can compare to that reach for that cost. Therefore, the ROI is very high for outdoor Billboard advertising.
New Digital Technology
Digital billboards appeal to our technology driven society. It gives the appearance of keeping up with the times, while still doing something as simple as outdoor advertising. Digital billboards also offer endless design possibilities. Multiple mock-ups can be made, giving you a choice and thereby ensuring you broadcast the ad you want.
Flexibility
The average cost for 1000 views of your billboard is about one dollar. No other form of media can compare to that reach for that cost. Therefore, the ROI is very high for outdoor Billboard advertising.
Big and Bold Impact
Bigger and bolder means a larger impact. There is something truly impressive about the size of a Billboard ad.
Impulse Buying
Shopping online was once a novelty, now it’s the other way around. Shoppers still enjoy going to a physical location, and that means you have potential impulse buyers available for your brand. Billboards also attract those clients.
Repetition
Your message and brand will be seen over and over again. This repetition is good because it ensures that your image is in the minds of your potential clients. Whether they need your services or products now or require them later does not matter. You are in their mind.
